Farmer-to-farmer videos on ‘Fighting against Striga’ launched
ICRISAT West and Central Africa (WCA) launched the ‘Fighting against Striga’ DVD campaign on 8 June with a ceremony led by Dr Farid Waliyar, WCA Regional Director. The event was attended by representatives from Mali’s Ministry of Agriculture, the national research institute – IER, the Centre National de recherche agronomique (CNRA), farmers’ organizations (APCAM, CNOP), training institutes (IPR), farmers, media and others partners (e.g. the Aga Khan Foundation).
The farmer-to-farmer videos aim to train farmers and strengthen their capacity against Striga and enable them to benefit from integrated soil fertility management. Striga hermonthica is a major challenge for thousands of farmers in the Sahel. To overcome this challenge, ICRISAT and its partners have in the past decades conducted Farmers’ Field Schools and experimentations to explore a wide range of options and methods for Striga and integrated soil fertility management (ISSFM). The farmer-to-farmer videos ‘Fighting against Striga’ support these actions to reach more farmers. About 200,000 farmers are targeted by this communication campaign covering Niger, Nigeria, Ghana and Mali. A campaign in East Africa will soon follow.
The DVD package contains 10 videos in French, English and national languages (Bambara, Bomu, Fulani, Hausa, Zerma) ready for wide distribution. The videos can be used in Farmers’ Field Schools, by rural radios, farmers’ organizations, training institutes, and mobile digital cinema, among others. During the launch, participants viewed some of the videos and provided their feedbacks. Partners congratulated ICRISAT for the videos and expressed their commitment to help in their successful dissemination to the target audience.dissemination to the target audience.